Proposal of Design Research Methodology Using Generative AI: Centered around the Double Diamond Model

This study explores the impact of AI tools like ChatGPT on design methodologies, focusing on the Double Diamond Model. It aims to understand how AI can transform traditional design processes and offer insights into the future of design. Design experts from industry and academia were selected using intentional and snowball sampling. Focus Group Interviews(FGI) and In-Depth Interviews(IDI) were conducted over two weeks. Results were validated through discussions and Denzin's triangulation method. ChatGPT positively influences design thinking, data-driven decision-making, and user experiences. It enhances efficiency and creativity in the design process, leading to innovative changes in the industry. This research lays the foundation for understanding AI's potential impact on design. The integration of AI and design is expected to reshape design methodologies, exemplified by the AI-Driven Double Diamond Model, with broad applications across the industry.