Assessing the Resource Endowment for Ice-Snow Tourism Destinations and the Internet Attention Spatial Mismatch in South China

Ice-snow tourism is emerging as a vital sector for economic growth. As the climate crisis affects traditional ice-snow tourism destinations, southern China has built a significant ice-snow tourism sector. This expansion is fueled by significant tourist demand, a robust economy, and a high population density, which together lead to different development opportunities for ice-snow tourism in mid- and low-latitude areas. This study examines cities in southern provinces and assesses the resource endowment of ice-snow tourism resources from 2018 to 2023 in five categories: ice-snow events, ice-snow festivals, ice-snow venues, ice-snow parks, and ice-snow attractions. By utilizing Baidu Index data, the research looks at the gap between resource endowment and internet attention in winter tourism using a spatial mismatch model. The findings indicate that: (1) Ice-snow tourism endowment in South China is currently limited but experiencing rapid growth. (2) Internet attention in winter tourism within these cities varies, following an “up-down-up” trend. (3) There is a mismatch between resource endowment and internet attention. Over time, the development paths of ice-snow tourism in southern cities can be classified into three types: priority development, active development, and inertial development, influenced by factors such as policy changes, urban economic conditions, overall tourism development, and natural geography.