Drawing on the Map: An Exploration of Strategic Sensemaking/Giving Practices using Visual Representations

In this paper we explain how practitioners perform strategic sensemaking with visual representations. Here, we identify four modes of strategic sensemaking/giving: content‐generating, process‐generating, process‐ingraining and content‐ingraining. While each of these modes supports strategic sensemaking/giving by focusing practitioners’ work on specific issues, they also divert practitioners from focusing on key aspects of strategy making. We conceptualize these limitations as ‘blind spots’. As a result, strategic sensemaking appears fragmented and can lead to breakdowns in sensemaking. However, the flexibility of visual representations facilitates strategic sensemaking by allowing practitioners to switch from one mode to another. These findings improve our understanding of the strategic sensemaking/giving practices that are associated with the use of visual representation.