From Controllers to Immersion: Exploring the Sense of Place in Video Games

ABSTRACT This study aims to develop an understanding of how video gamers develop a sense of place within video game environments. Through semi‐structured interviews with 40 video gamers, three key themes were identified: interactive experiences, exploration and immersive experiences. Data analysis has demonstrated that interactive experiences, including those with game inhabitants and objects, add life to virtual worlds. The ability to suspend gameplay and explore virtual environments created a sense of place as video gamers sought to go beyond game objectives. Through immersive experiences, video gamers establish a connection between virtual and real‐world places. Overall, this study demonstrates the potential for video games to influence travel intentions and experiences in tourism destinations that feature prominently in video games.