Unleashing the role of knowledge absorptive capacity and relationship quality: exploring the outcomes of digital supply chain transformation in new norms

Purpose This study aims to explore the potential role of supply chain digital transformation on collaborative knowledge creation, supply chain innovation, and value co-creation in new norms. It also examines the impact of collaborative knowledge creation and supply chain innovation on value co-creation. Furthermore, the study examines the impact of collaborative knowledge creation on supply chain innovation. Finally, it investigates the possible mediating role of knowledge absorptive capacity and relationship quality in shaping these interactions. Design/methodology/approach To establish the empirical part of this study, the collection of data involved distributing a questionnaire to 247 managers working in manufacturing companies. The measurement model assessment and hypothesis testing were performed employing the PLS-SEM approach. Findings The findings indicate that supply chain digital transformation significantly impacts collaborative knowledge creation, supply chain innovation, and value co-creation. This study also confirms the significant impact of collaborative knowledge creation on supply chain innovation and value co-creation. Furthermore, it reveals that knowledge absorptive capacity mediates the impact of supply chain digital transformation on collaborative knowledge creation. It also shows that the impact of collaborative knowledge creation on supply chain innovation and value co-creation is mediated by relationship quality among participants. Originality/value The findings of this study make significant contributions to academic theory, existing literature, and the scholarly community within the realms of supply chain management, innovation, knowledge management, and value co-creation. It also offers practical implications for managers to strategically navigate the evolving norms of supply chain management. Companies can use these insights to improve their innovation processes and knowledge management, while policymakers can consider the study's findings when developing supportive frameworks for the manufacturing sector.