雪球取样
感觉
概念模型
自然(考古学)
生态旅游
心理学
计划行为理论
旅游
虚拟现实
定性研究
应用心理学
社会心理学
社会学
地理
计算机科学
社会科学
人机交互
医学
控制(管理)
考古
病理
数据库
人工智能
作者
Anam Fatma,Vimal Bhatt
标识
DOI:10.1080/14724049.2023.2273751
摘要
This study aims to understand the role of AR/VR technology in facilitating responsible travel at natural heritage sites. A theory-based approach was used in this study. A qualitative study was done through semi-structured, in-depth interviews with 12 participants to develop the conceptual model. Participants who visited a natural heritage site were selected for this study through snowball sampling. This study identifies the AR/VR content, medium quality, feelings towards the AR/VR, and planned behaviour as significant factors influencing the behavioural intention towards ecotourism. Several core themes and sub-themes were found that were found aligned with the existing theories. Three main theoretical backgrounds emerged from the present study: telepresence theory, feelings-as-information, and theory of planned behaviour. This study contributes to ecotourism literature as the evidence demonstrates that telepresence and feelings substantially boost the foundation of ecotourism. This study highlights several possible implications that will help in the inclination towards responsible behaviour of tourists and also gives direction for future research in this field.
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