Value Co-creation and Growth of Social Enterprises in Developing Countries: Moderating Role of Environmental Dynamics

Abstract Based on the value co-creation theory, this study proposed a theoretical model of the effects of value co-creation on the growth of social enterprises. Primary data was obtained using field surveys through a close-ended questionnaire from January to June 2019. The respondents were employees of social enterprises working in the Punjab province of Pakistan. Partial least squares structural equation modeling was used for quantitative data analysis and to verify the statistical significance of the direct link between value co-creation and social enterprise growth, and the negative moderating (substituting) effect of environmental dynamics on the relationship between value co-creation and social enterprise growth.