A Study on the Tourism Development Strategy of Henan Non-material Cultural Heritage——In the Case of the XunXian Ancient Temple Fair

The positive interaction of Intangible cultural heritage protection and tourist development can achieve intangible cultural heritage protection and inheritance of the tourism economic development win-win.The ancient temple XunXian propaganda,tourism product development level is low,the imperfect system of tourism industry.We can enhance propaganda,XunXian shaping the ancient temple tourist brands,effective organization and management,integrated temple culture resources and update products,improve the temple of tourism industry system,improve the security mechanism,the ancient temple fair way to make XunXian culture heritage in tourism development of effective protection and inheritance.