Research on Digital Transformation and Upgrading of Fashion Industry Under the Background of Big Data

With the advent of the 5G era, the digital application of big data technology has become the future development direction of various industries.The integration of digital and fashion has changed all aspects of the fashion industry from design, manufacturing to sales, and brought revolutionary changes.Aiming at the problem that the digital development of traditional fashion industry is relatively lagging behind, the method of literature analysis, case analysis and generalization is used to build the digital transformation and upgrading path of fashion industry by using VOS viewer, government released policy analysis and focus group discussion in the context of big data, and summarize the 4 kinds of fashion design digitalization, fashion marketing digitalization, fashion supply digitalization and fashion consumption digitalization strategy methods.The aim is to provide theoretical reference for the digital transformation and upgrading of the fashion industry under multi-dimensional demand, and to expand the direction of the digital development of the fashion industry under the background of big data.