Configuring digital supply chains for green supply chain management

Purpose This study examines how different digital supply chain (DSC) configurations shape green supply chain management (GSCM) and, in turn, affect organisational performance (operational, workers-related and financial). Based on the resource-based view and organisational information processing theory, we explain why particular technology configurations, when aligned with GSCM practices, can reach these outcomes. Design/methodology/approach A survey of 402 manufacturing from an emerging economy that have adopted both digital technologies and GSCM practices provided the empirical basis. Regression models were used to test how specific DSC configurations interact with GSCM and influence the three dimensions of performance. Findings DSCs related to blockchain and cloud computing, when integrated with GSCM practices, exert the strongest positive impact on workers’ performance. DSCs centred on cloud computing are the most significant drivers of financial performance. The results confirm that investing in leading digital technology to manage green operations/relationships is more effective than attempting to adopt all technologies simultaneously. Practical implications Managers can identify the digital technology that best complements their green objectives and leverage that focused maturity to unlock gains in workers and financial returns. Originality/value This paper offers a new digital perspective on smart GSCM, demonstrating that the development of the organisational performance lies in adopting a specific digital technology within the supply chain to configure green operations and relationships rather than pursuing only digitalisation.