PROGRAM SELECTION WITH ABUNDANCE OF CHOICE

Journal Article Program Selection with Abundance of Choice: A Process Model Get access Carrie Heeter Carrie Heeter 1Carrie Heeter (B.A., Michigan State University, 1982) is director of the Communication Technology Laboratory and a National Science Foundation Graduate Fellow in the mass media Ph.D. program at Michigan State University. Carol Mackey served as field supervisor and Amy Brownell, Thomas Birk, Marvin Cato, Ed Frank, Claus-Stefan Globig, Phil Newman, Irving Plonskier, and Timothy Rathbun conducted interviews and data processing. All are graduate or undergraduate students in the College of Communication Art and Sciences at MSU Search for other works by this author on: Oxford Academic Google Scholar Human Communication Research, Volume 12, Issue 1, September 1985, Pages 126–152, https://doi.org/10.1111/j.1468-2958.1985.tb00070.x Published: 17 March 2006