Reflections on the Six Motives That Drive Tourists’ Pleasure Vacation Behavior

A set of six motive constructs emerged from a review of a half-century of research purporting to determine the motives that guide tourists’ pleasure decisions: curiosity, boredom alleviation, disinhibited play, biophilia, reinforcement of bonds with intimate groups, and ego-enhancement. Frequently, emotions, outcomes, reasons, personalities, and/or actions were confusingly mischaracterized as motives. The theoretical/conceptual physiological and psychological underpinning of each motive construct are described, together with the diagnostic antecedent behaviors that infer a motive is in a state of disequilibrium, and the restorative behaviors in which tourists engage to restore equilibrium. Directions for future research are suggested.