Case Studies: The Big Rewards of Big Data

This chapter examines three organizations in depth, exploring how they have successfully deployed Big Data tools and seen amazing results. They are Quantcast: a small big data company, Explorys: the human case for big data, and NASA: how contests, gamification, and open innovation enable big data. It has dispelled the myth that only big organizations can use and benefit from Big Data. On the contrary, size doesn't matter. Progressive organizations of all sizes, types, and industries are reaping big rewards. They have realized that Big Data is just too big to ignore.