Memorable Tourism Experiences’ Formation Mechanism in Cultural Creative Tourism: From the Perspective of Embodied Cognition

Drawing on embodied cognition theory, this study treated embodied engagement as an antecedent to memorable tourism experiences. Grounded theory and content analysis methods were used to construct the formation mechanism model of memorable tourism experiences in cultural creative tourism. The concept and characteristics of memorable tourism experiences were also discussed. The results indicated that embodied and thinking engagements had positive effects on cognitive evaluation and emotion, which further led to memorable tourism experiences. Visitor interaction played a regulating role in the influence of embodied and thinking engagements on cognitive evaluation and emotion. This study provided important implications for tourism research and practice.