Unpacking digital-driven language management in a Chinese transnational company: an exploratory case study

Abstract In this exploratory case study, the details of language management in Company X’s translation service, which is going global, are fully examined and represented. The researchers utilized in-depth interviews to collect the data. Their findings regarding the driving/contributing factors relating to language management, the strategies employed, and the relevant effects are presented. It is concluded that this transnational company’s language management has succeeded by virtue of digital technologies, which have pushed this company’s digitalization and internationalization. The study has verified and developed current language management theory and provides implications for transnational companies to conduct their management of language-related business demands and challenges more effectively in the globalized and digital era.