Davis' Technology Acceptance Model (TAM) (1989)

This chapter reviews the literature about the Technology Acceptance Model (TAM), which is an information systems models theory that explain how users come to accept use a technology determined. The model suggests that when users are presented with a new technology, a number of factors influence their decision about how and when they will use it. While TAM is one of the most influential models used in the studies of the technology acceptance and empirically proved to have high validity, it must be used to a certain extent with caution, because with the internationalization of companies, there is a growing need to understand how cultural factors can affect the ability of a multinational organization to adopt and use information technologies. This model provides a foundation for further research to understand why users accept or reject information technology and how to improve the acceptance.