Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales
营销
业务
指导
销售管理
产业组织
经济
管理
作者
Stephen J. Anderson,Pradeep K. Chintagunta,Naufel J. Vilcassim
出处
期刊:Marketing Science [Institute for Operations Research and the Management Sciences] 日期:2023-11-10被引量:4
标识
DOI:10.1287/mksc.2019.0121
摘要
This paper studies the impact of international business coaching via virtual collaboration technology on the strategies and sales of emerging market entrepreneurs.