营销
业务
指导
国际商务
销售管理
产业组织
经济
管理
作者
Stephen J. Anderson,Pradeep K. Chintagunta,Naufel J. Vilcassim
出处
期刊:Marketing Science
[Institute for Operations Research and the Management Sciences]
日期:2023-11-10
卷期号:43 (3): 637-672
被引量:13
标识
DOI:10.1287/mksc.2019.0121
摘要
This paper studies the impact of international business coaching via virtual collaboration technology on the strategies and sales of emerging market entrepreneurs.
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