Application of centralised DEA in an automobile parts retail network in Taiwan

业务 数据包络分析 资源配置 帕累托原理 规划师 资源(消歧) 产业组织 营销 运营管理 计算机科学 经济 数学优化 计算机网络 数学 程序设计语言
作者
Fu‐Chiang Yang
出处
期刊:International Journal of Retail & Distribution Management [Emerald Publishing Limited]
卷期号:48 (7): 667-686 被引量:8
标识
DOI:10.1108/ijrdm-02-2019-0061
摘要

Purpose The purpose of this study is to address three managerial issues in a retail network under a centralised regime, including resource allocation, expansion and downsizing. In particular, this study investigates how to optimise resource allocation across retailers and how to decide the optimal size of a retail network for an empirical case, where 27 retailers belong to an automobile parts supplier in Taiwan. Design/methodology/approach The centralised data envelopment analysis (DEA) approach is used to optimise resource allocation among retailers and to seek the possibility of either an expansion and/or downsizing for a retail network. Findings The case company knows the best way to (re)allocate its available resources and (re)arrange the outcome goals for its own retailers. The 27 retailers are assigned specific targets for input and output adjustments to become Pareto or technically efficient units. Besides, an experiment is designed to measure how changing the number of retailers affects the group efficiency of the retail network. To keep the current aggregated output level of the retail network, the centralised supplier needs at least 24 retailers. However, the retail network with 37 retailers can achieve maximal group efficiency. Originality/value Centralised resource allocation is an inherent feature of most supplier-retailer relationships, where the supplier is usually a central planner with the power to allocate available resources among its own retailers. To the best of our knowledge, this is the first study to assess retail performance under a centralised regime.
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