Encountering risk with resilience for experiences: a case study on tourism in a conflicted tourist destination

Purpose This paper aims to unravel how tourists balance their novel experiences with risk perceptions, psychological resilience and behavioral intentions. Additionally, it explores how tourists' personalities moderate the relationship between experiences and travel intentions. Design/methodology/approach A total of 234 self-administered questionnaires were distributed to a diverse group of tourists who recently explored the Srinagar region to capture their perspectives. The data obtained was analyzed using Smart PLS-SEM. Findings This study revealed that the impact of perceived terror risk on behavioral intentions is not statistically significant. Instead, tourists' experiences significantly influence psychological resilience and behavioral intentions. Tourists with higher resilience are inclined to perceive these experiences as aiding in managing negative feelings. Research limitations/implications The study's focus is confined to one conflict zone within the country due to research constraints, excluding other areas. Practical implications This research provides practical insights for destination management authorities and highlights areas for improvement for tourism service providers and the government in the Srinagar region, as well as other conflict regions. Emphasizing mutual respect between locals and tourists can foster community-based tourism, enhancing the region's appeal and promoting positive intentions for all involved parties. Social implications This study examines how local communities in conflict-affected areas adjust to and manage the presence of tourists, with an emphasis on building resilience and support systems. Additionally, it explores how travel decisions and behaviors are influenced by tourists' perceptions of safety and how these perceptions can influence broader societal attitudes toward areas affected by conflict. Evaluating the local population's economic reliance on tourism may result in changed social dynamics, as well as possible exploitation or over-reliance on industry. Promoting mutual understanding and cultural interchange between locals and visitors may have a positive impact on efforts to promote social cohesion and peacebuilding. Originality/value This study broadens the scope of the existing literature on destination attributes in conflict zones, offering a unique perspective on the intrinsic features of this issue. The solutions proposed in this study contribute a novel dimension to the current literature.