Substances that are insoluble in both water and lipids, such as starch, are commonly assumed to be tasteless. Starch was suspended in water with a viscous gum. Rats given a choice of fluid containing starch and the same fluid without starch consistently preferred fluids containing starch. Rats were able to detect as little as 0.5% starch from several species of plants (corn, rice, wheat, and potato). In contrast, rats ignored comparable concentrations of cellulose suspended in water. Rats were also capable of choosing the fluid containing higher levels of starch when given a choice of 1 vs. 2% starch or 0.5 vs. 1% starch. This ability to detect starch did not appear to be mediated by salivary alpha-amylase because 1) raw starch is highly resistant to hydrolysis by salivary amylase, 2) starch preference was not correlated with the susceptibility of the starch to hydrolysis by salivary amylase, and 3) starch preference was not blocked by partial or extensive desalivation. Attempts to extract impurities with either organic solvents or water did not provide any evidence that such impurities contribute to starch preference. These experiments point to a seemingly novel form of chemoreception that could be useful to animals that need to identify starch-rich foods.