期刊：Marketing Science [Institute for Operations Research and the Management Sciences] 日期：2019-11-14被引量：46
标识
DOI：10.1287/mksc.2019.1197
摘要
This paper considers product-ranking and ad-pricing mechanisms for online marketplaces by modeling both consumer search (browsing, clicking, and purchase) and seller advertising behaviors.
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(2025-6-4)
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