Dimensions of International Marketing Dynamic Capability in Chinese Enterprises——Theory Exploration on International Marketing of Three Enterprises

International enterprises are brought forward new challenges during their marketing practices due tothe intricate and dynamic international environment.The enterprises must build up marketing dynamic capability tomaintain their competitive advantage.This paper which is based on the dynamic capability and marketing dynamiccapability theory studies on three typical enterprises.After digging out the most frequent key words among files ofsample enterprises by content analysis,we put forward the construct international marketing dynamic capability isconstituted by the following dimensions: management of international product development,supply chain,marketinformation,cross culture management and social network management.After testing by the international marketingpractices of sample enterprises,the conclusion offers a theoretical framework and a platform for our future research.