Abstract Plant height of potted Bouvardia humboldtii Hort. was controlled effectively by foliar or drench applications of paclobutrazol. Three foliar applications of 250 mg·liter −1 paclobutrazol or a drench of 2 mg/100-mm-diameter pot reduced plant height by≈30% and increased the total number of flowers per plant by ≈35%. Overall, paclobutrazol significantly reduced total plant dry weight, and sprays were more inhibitory than drenches. Paclobutrazol altered the shoot : root ratio in favor of the shoot. Foliar sprays of daminozide (5000 mg·liter −1 ) or chlormequat (2000 mg·liter −1 ) were ineffective in controlling growth or flowering. It is concluded that paclobutrazol application may be a useful technique in the commercial production of Bouvardia as a flowering pot plant. Chemical name used: β-[(4-chlorophenyl)methyl]-α-(1,1-dimethylethyl)-1 H -1,2,4-triazole-l-ethanol [paclobutrazol (ICI-PP333)].