Research on Countermeasures for the Employment of Chinese University Students in the Context of the Development of Digital Economy

After agricultural and industrial economies, the digital economy is the third economic structure that utilizes data resources as a fundamental component. The major carrier is modern information networks, and the integration and application of information and communication technology, as well as the digital transformation of all elements, are significant driving forces. This promotes greater coherence between equity and efficiency. The rapid growth of the digital economy has increasingly affected employment in three main areas: scale, structure and quality.The Chinese government attaches great importance to the employment of college students, which still faces greater challenges under the impact of weak global economic growth and multiple international and domestic factors exceeding expectations. In this context, researching the influence of the digital economy’s development on employment and offering positive and effective countermeasures will assist to promote full employment and improve the quality of employment for Chinese university students.