Social Media Influencers and Young Women's Body Image: Implications for Public Health

ABSTRACT Introduction Social media (SM) is deeply integrated into daily life, shaping behaviors, routines, and identities. Young women are recognized as heavy users and are particularly influenced by digital influencers for social connection, lifestyle inspiration, and decision‐making. Aim This study aimed to examine the association between SM influencers and body image perceptions and to explore patterns of engagement with different SM platforms among young women in the UAE. Methods A cross‐sectional survey was conducted among female college students aged 18–35 years using a non‐probability sampling approach. The online questionnaire included the Body Image Questionnaire (BIQ), measures of SM use, types of influencers followed, and preferred SM platforms. Results A total of 423 participants completed the survey. Approximately 38.5% reported spending 3–5 h daily on SM, and most followed influencers either sometimes (29.8%), often (29.3%), or always (24.8%). Overall, 67.7% agreed or strongly agreed that influencers affect their body image perceptions. Fashion and beauty influencers, food and lifestyle, travel and adventure, and fitness influencers were most frequently followed by participants, while environmental and sustainability influencers were least followed (15.6%). Instagram (72.8%) was the most used platform, followed by TikTok (70.7%) and Snapchat (69.7%). Nearly half (49.4%) of the participants exhibited high body dissatisfaction, with mixed satisfaction across different body areas. Following influencers was significantly associated with greater body dissatisfaction (OR = –0.096, p = 0.043), and higher body weight and employment status were linked to lower body satisfaction. Conclusion SM influencers significantly shape body image perceptions among young women in the UAE. Collaboration with public health educators may help promote body positivity and healthier attitudes. Encouraging fashion, beauty, and fitness influencers to share culturally relevant, health‐promoting content could support realistic body image perceptions and enhance young women's well‐being.