Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process

Journal Article Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process Get access Grant McCracken Grant McCracken Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 16, Issue 3, December 1989, Pages 310–321, https://doi.org/10.1086/209217 Published: 01 December 1989 Article history Received: 01 November 1988 Revision received: 01 April 1989 Published: 01 December 1989