Ideas worth spreading? When, how, and for whom information load hurts online talks’ popularity.

insights for (a) players of the edutainment industry whose very business hinges on curating appealing content (e.g., TED, Talks@Google, The Moth, Big Think, Spotify) and (b) communicators of all creeds wishing to broaden their reach and appeal (e.g., professors, scientists, politicians, journalists, bloggers, podcasters, content editors, online community managers). (PsycInfo Database Record (c) 2025 APA, all rights reserved).