Strategija upravljanja ljudskim potencijalima na promjeru Kaufland K. D.

The paper deals with the topic of human resources management, for example Kufland k.d. At the beginning of the work it describes what human resources are, and what their importance is for each organization. The second paper deals with the human resources management strategy in business organizations, human resource management as the basis for achieving and retaining competitive advantage. The elements of human resources management are described in detail, as well as the stress and impact of stress on employee's work ability. Furthermore, one entire chapter of this paper is based on the research of talent and their importance and how they are collected and retained. The task was to analyze the human resources management strategy in the Kaufland organization. Theoretical analysis was carried out in co-operation with the Kaufland k.d. human resources department and a concluding opinion on their work and efforts was made, especially in the Human Resources Department. Theoretical analysis showed that Kaufland k.d. an excellent example of quality management of human resources and talents for the winners of the Employer Partner award for three years in a row. The results of the analysis indicate that all organizations should copy their mode of operation and that they can be an example in human resource management.