企业社会责任
业务
跨国公司
附属的
独创性
背景(考古学)
营销
价值(数学)
社会责任
公共关系
定性研究
社会学
政治学
古生物学
财务
机器学习
生物
计算机科学
社会科学
作者
Pilar Marquès,Mercè Bernardo,Pilar Presas,Alexandra Simon
出处
期刊:Euromed Journal of Business
[Emerald (MCB UP)]
日期:2019-09-16
卷期号:15 (3): 377-393
被引量:10
标识
DOI:10.1108/emjb-01-2019-0013
摘要
Purpose Using a theoretical and empirical focus on the power stakeholders exert, the purpose of this paper is to provide a better understanding of the factors that influence the subsidiaries of multinationals’ participation in corporate social responsibility (CSR) under the pressures (expectations and demands) their complex system of internal and external stakeholders’ places upon them. Design/methodology/approach Using an in-depth case study, the relationship a local subsidiary in the food and beverage industry has with its stakeholders as regards CSR is analyzed. Findings The findings illustrate three main aspects: how the local company is affected by and how it affects its stakeholders (an example of the multidirectionality of power and influence); the direct and indirect practices that are adopted to address challenges; and the importance of the role the local subsidiary plays as an implementer and diffuser of its parent organization’s responsible practices across the industry value chain. Originality/value To the best of authors’ knowledge, the focus is on analyzing the power stakeholders have in the context of multinational companies that has not been applied before, and the outcome of using this approach is that the authors have uncovered gaps in the literature for future research.
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