Why Naturally Healthy Berries May Be Seen as Unpleasant and Non-Appetitive?

Given the variety of essential nutrients, berries such as strawberry, sea buckthorn and black currant are a good choice for a healthy food. However, they may be tasted as unpleasant for many reasons. Strawberry flavor depends on a ratio of sugars and acids and is sensitive to numerous pre- and postharvesting factors. Both the sea buckthorn and black currant are naturally sour, bitter tasting and highly astringent. This chapter focuses on a relationship between chemical composition and flavor of selected berries. Taste is a strong component of berry flavor. In addition, quality of berry taste might also depend on which form of taste gene we possess. Consumers live in their own personal sensory worlds.