Public Risk Perception and Risk Communication of Typhoon Disaster

Public risk perception is the basis for effective natural disaster risk communication, and the latter can strongly influence the former.Take typhoon disaster as an example, this paper constructs the theory model of 12 factors affecting risk perception from three dimensions by public individual characteristics, risk situational characteristics, risk communication efficiency, which influence the input, output and transmission of risk information.Then the theory was applied in typhoon disaster in Zhanjiang city, and it comes out that the theory is reliable.Finally, the contents of typhoon disaster risk perception capacity construction were given in this paper as risk communication capacity building, special platform construction and cultural environment of risk communication, which is the only way for effective risk communication.