业务
内容(测量理论)
社会化媒体
营销
社会心理学
信息搜寻
作者
Ivan A. Guitart,Stefan Stremersch
标识
DOI:10.1177/0022243720962505
摘要
This article documents how informational and emotional appeals in more than 2,000 television ads for 144 car models, aired over four years, influence online search and sales. Increasing the emotion...
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