互动性
移情
亲社会行为
人气
讲故事
心理学
叙述的
社会化媒体
社会心理学
移情关怀
透视图(图形)
多媒体
透视法
计算机科学
万维网
哲学
人工智能
语言学
作者
Daniel Pimentel,Sri Kalyanaraman,Yu-Hao Lee,Shiva Halan
标识
DOI:10.1177/1461444821993124
摘要
360 video is considered an “empathy machine,” in part because it places audiences in the perspective of the other. Despite its popularity, its influence on empathy is not fully understood. Two possible mechanisms driving empathy within 360 video are social presence (sense of being with others) and interactivity (degree of control over media content). To elucidate how 360 videos can encourage empathic outcomes through these factors, a 2 (social presence: high/low) × 2 (interactivity: high/low) between-subjects experiment ( N = 110) was conducted testing 360 videos about Alaskan climate change refugees. Results demonstrate that social presence contributes to prosocial behaviors (donations) through empathic concern, an effect augmented by interactivity. Unexpectedly, the social presence manipulation also contributed to greater perceived interactivity. Collectively, results are promising and elucidate the role of social presence and interactivity in immersive storytelling.
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