ORGANIZATIONAL RESPONSES TO CONFLICTING INSTITUTIONAL DEMANDS.

The article presents a conceptual model of corporate responses to conflicting demands, expanding on previous studies of institutional theory which largely focused on uniform demands. Conflicting institutional demands are described in terms of categories such as external or internal locus, temporary or permanent duration and low or high intensity. Predictions of corporate behavior in the face of various types of conflicting demands are offered. It is said that organizational behavior will range from compliance to aggressive resistance depending on the circumstances.