SASTRA DALAM MEDIA MASSA, BUDAYA DALAM KOMODIFIKASI

This paper talk about literature in the mass media as popular culture. Initially as a literary culture that has experienced cultural values disappearance meanings of these values when it entered the mass media. Literature became a profitable commodity because has its own charm and interest in reaching its audience for the media. Commodification of culture has become the Frankfurt school of thought inheriting Marx long ago known as the neo-Marxian critical theory and political economy theory. The political economy of the media plays a major role in seeing the structure of the media and the content therein, including the commodification of literature in the mass media. Keywords: mass media, literature, political economy media, commodification