计划行为理论
结构方程建模
植树造林
农业
社会经济地位
业务
背景(考古学)
营销
控制(管理)
环境经济学
经济
地理
计算机科学
林业
社会学
人口学
考古
管理
机器学习
人口
作者
Joel Buyinza,Ian Nuberg,Catherine Muthuri,Matthew D. Denton
标识
DOI:10.1080/10549811.2020.1738948
摘要
The biophysical characteristics of the farm and farmers’ socioeconomic factors have been used to explain adoption of technologies in Africa. However, agricultural technology adoption requires that we also understand the psychological factors that can encourage or discourage farmer adoption of technologies. The aim of this article is to assess the psychological drivers of farmers’ intentions to adopt agroforestry technologies on their farms. We obtained data from 400 smallholder farmers in the Mt. Elgon region of Uganda. The Theory of Planned Behavior was used as the main framework. Quantitative data were analyzed using structural equation modeling to assess the impact of a set of psychological factors on farmers’ intention to integrate trees in coffee. The intention of farmers to integrate trees in coffee plantations was mainly driven by their evaluation of the benefits of shaded coffee (attitude) followed by beliefs about their own capability (perceived behavioral control). However, social pressure (subjective norm) was insignificant, implying that smallholder farmers tend to deny the influence of other people’s behavior on their actions. Therefore, farmers’ positive evaluation of shading coffee and the perceived capability to overcome tree planting barriers reinforced their intention to integrate trees in coffee. This renders attitude and perceived behavioral control as reliable predictors of farmer tree planting behavior, especially in the context of developing countries.
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