Collaborative Consumption Motives

With the rise of information and communication technology (ICT), the traditional way of sharing has now been enhanced with the existence of collaborative consumption (CC). CC is described as a peer-to-peer activity in giving, sharing, or lending (as access over ownership) through a community-based online platform facilitated by technology. To further develop the growth of this new concept, it is necessary to understand the motives that contribute to the use of CC. Thus, the purpose of this study is to understand the motives that influence the usage of CC. In achieving this, a thorough analysis of 50 articles to identify the motives from three actors namely (1) the customer, (2) the peer service provider and (3) the peer platform provider was extracted. The six motives found were pertaining to environmental, economic, hedonic, social, utilitarian, and technology factors. From the analysis of the review, the motives were ranked based on the number of frequencies and mapped on a proposed triadic relationship of CC. The study concludes with the opportunity of a business model in this area, and further research on the deterrents of using CC is also suggested.