Empowering creativity and engagement: The impact of generative artificial intelligence usage on Chines EFL students' language learning experience

Present study examines the impact of Generative Artificial Intelligence (GAI) like Use of ChatGPT on Language Learning Engagement and EFL Students Creativity among Chinese EFL students at the tertiary level in China. Present study aims to investigates the direct effects of Use of ChatGPT on Language Learning Engagement, impact of engagement on EFL students' creativity and the mediating role of engagement between Use of ChatGPT and EFL student ‘creativity thereby, the moderating effect of creative self-efficacy on Language learning engagement and EFL students’ creativity is also investigated. Present study uses quantitative empirical research design and the data were collected from n = 370 EFL students at Yangzhou University of China through a structured survey. Moreover, the analysis for present study was conducted using SPSS and PLS-SEM. The Findings reveal that ChatGPT use positively influences language engagement, enhancing creativity. Language Learning Engagement mediates the relationship between Use of ChatGPT and EFL student’s creativity, while creative self-efficacy significantly moderates the engagement and creativity. These results align with existing research, underscoring the importance of engagement in driving creativity and highlighting the role of self-efficacy in amplifying this effect. The study’s implications suggest that integrating Use of ChatGPT into EFL education can foster both engagement and creative outcomes, providing valuable insights for educators and policy-makers aiming to enhance language learning experiences . Future research could explore additional factors influencing the AI-engagement-creativity dynamic.