Study on the Integration of Literary Ethics Criticism and Ethical Characteristics of Huai Opera Regional Culture

Abstract With its unique singing mode and rich opera content, Huaiju opera is constantly active on the stage of Chinese opera. This paper integrates literary ethics criticism methods to analyze the regional cultural and ethical characteristics of Huaiju opera, summarizing its cultural and ethical characteristics such as grassroots cultural attributes, everydayness of the subject of expression and tragic character. On this basis, it explores the inheritance path of Huaiju opera, and after selecting relevant cases and variables, it applies qualitative comparative analysis method to group analysis. And based on the publicity perspective using Kano model to mine the consumer demand of Huaiju opera cultural and creative design. The analysis found that increasing publicity is a key factor in Huaiju opera communication, and four combined paths of Huaiju opera communication development were also obtained, which can explain 72.8%~80.5% of effective Huaiju opera communication cases. Through Better-Worse coefficient analysis, the desired factors (2), charismatic factors (5), secondary factors (1) and necessary factors (5) of Huaiju opera’s cultural and creative design were obtained. It is suggested to increase the publicity of Huaiju opera, organize activities of Huaiju opera in the countryside, increase the governmental financial support, and let Huaiju opera come into the campus, so as to provide a good environment for the development of Huaiju opera’s dissemination and to promote Huaiju opera’s culture to be deeply rooted in people’s hearts.