Social media: a digital social mirror for identity development during adolescence

Abstract According to recent studies, social media are settings where adolescents construct their identities while engaging in social interactions. In digital spaces, adolescents can interact with, display, and receive feedback about themselves, contributing to the development of a clear and integrated sense of self. This paper reviews the available empirical evidence and discusses four overarching themes related to identity construction in social media: self-presentation (attempting to control images of self to others), social comparison (compare themselves with others, especially evaluating the self), role model (media figures that are social references for behavior), and online audience (friends, peers, unknow/know referents with whom users may interact online). Moreover, it proposes a new contextual perspective on identity development on social media. Informed by research on these themes that social media features allow adolescents to perform self-presentations, offering the opportunity to express interests, ideas, and beliefs about themselves (identification and role exploration). The image presented on social media exposes them to feedback, online audiences, and social comparison with peers or social models. Audiences have an impact on how adolescents think about themselves (self-concept validation). Role models can facilitate the learning of behaviors through imitation and identification (exploration and commitment). Thus, the digital world provides a context for the development of adolescents’ personal identity. This proposal aims to contribute to the construction of future theories on identity in social media and advance this area of research.