Tourism Firm Innovation and Sustainability

Innovation is an activity that occurs at various scales of organisation ranging through various scales of governance from the global to the national and down to the regional and local, but also being enacted by firms and nongovernment public interest organisations with various levels of 'reach'. Coterminality implies the close interaction between consumers and producers of services to the extent that service products are often described as 'cocreated' or 'coproduced'. The bringing together of understanding of innovation in terms of both spatial scales of governance and firms and organisations potentially has great implications for trying to develop more sustainable forms of tourism as well as sustainable development overall. Sustainable development, and especially climate change adaptation and mitigation, occurs at a number of different scales of governance and organisation. A business model is a conceptual tool that contains a set of elements and their relationships that allows the expression of the business logic of a specific firm.