企业社会责任
样品(材料)
经济
社会责任
营销
业务
会计
公共经济学
公共关系
政治学
色谱法
化学
作者
Lois A. Mohr,Deborah J. Webb
标识
DOI:10.1111/j.1745-6606.2005.00006.x
摘要
This experiment examined the influence of corporate social responsibility and price on consumer responses. Scenarios were created to manipulate corporate social responsibility and price across two domains (environment and philanthropy). Results from a national sample of adults indicate that corporate social responsibility in both domains had a positive impact on evaluation of the company and purchase intent. Furthermore, in the environmental domain corporate social responsibility affected purchase intent more strongly than price did.
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