Emotion, emotionality and emotiveness: to the problem of differentiating term concepts. The purpose of scientific research is to distinguish between the concepts of “emotions”, “emotionality”, “emotiveness”, to define a system of language tools for verbalizing emotiveness as a linguistic and textual category. The manifestation of the category of emotionality in the artistic discourse of M. Matios has not yet been the subject of analysis and is the novelty of our work. The relevance of the study is due to a significant interest in the problem of emotion, emotionality, emotiveness in linguistics. The following methods were used to achieve the stated goal and solve the set tasks: descriptive with extracts and systematization techniques - for selecting actual material; complex - to clarify the emotive components of the meaning of the word. Conclusion. In the process of this analysis, it was found that emotions, emotionality and emotiveness closely interact with each other. In addition, emotionality is a spontaneous property of speech, and emotionality is predictable, aware, associated with the search for language tools that give it emotionality to influence the recipient