A new model to identify factors affecting sustainable performance of sports business: The role of technology intelligence, sustainable manufacturing, green HR management, CSR and resource management

Research background: The global movement around issues such as sustainability the offers an opportunity to create context for corporate social responsibility. On the other hand, the effective management of sports organizations necessitates a well-defined business model, with a comprehensive understanding of the value creation process being paramount for its successful implementation. By integrating critical criteria into a holistic framework, sports enterprises can systematically identify and address key factors influencing their sustainable success. This approach fosters long-term viability and resilience in the competitive sports industry by enhancing both environmental and operational efficiencies while cultivating a sustainability-oriented organizational culture. Purpose of the article: The present study aims to investigate the impact of several factors on the sustainable performance of sports firms, including technology intelligence, sustainable manufacturing methods, green human resource management, corporate social responsibility, and waste, energy, and resource management. Methods: A quantitative approach was adopted, utilizing a descriptive-survey methodology to examine the proposed model. The research population comprised managers and professionals within the sports industry. The minimum sample size for Partial Least Squares Structural Equation Modeling (PLS-SEM) was determined using the 10-times rule of thumb. Findings & value added: The findings corroborated the model's efficiency in assessing sustainable performance within sports businesses. Furthermore, the results demonstrated that the five aforementioned variables (technology intelligence, corporate social responsibility, sustainable manufacturing practices, green human resource management, and waste, energy, and resource management) exerted a statistically significant influence on the sustainable performance of sports enterprises. This model proposes a framework to unravel how these factors interact and influence sustainable performance of sports business, thus aiding sports businesses in optimizing their strategies for sustainable success.