VR Designer: enhancing fashion showcases through immersive virtual garment fitting

Abstract This paper introduces a Virtual Reality (VR) application tailored for fashion designers and retailers, transcending traditional garment design and demonstration boundaries by presenting an immersive digital garment showcase within a captivating VR environment. Simulating a virtual retail store, designers navigate freely, selecting from an array of avatar-garment combinations and exploring garments from diverse perspectives. This immersive experience offers designers a precise representation of the final product’s aesthetics, fit, and functionality on the human body. Our application can be considered as a pre-manufacturing layer, that empowers designers and retailers with a precise understanding of how the actual garment will look and behave. Evaluation involved comprehensive feedback from both professional and undergraduate fashion designers, gathered through usability testing sessions.