중요도-수행도 분석연구의 개성에 관한 연구

The purpose of this study is to investigate the procedure for improving the importance-performance analysis by applying Kano model in choosing attributes to concentrate after classifying attributes. The Kano model uses dummy variables to classify attributes so that a group of variables has similar characteristics. The groups could be excitement, performance, and basic factors. Author used knowledge data of tourist destinations to compare three results of IPA. The study results suggest to use impact range-performance and impact-asymmetry in IPA. The procedure may be an appropriate and useful tool to choose attributes to concentrate. It is hoped that other areas, besides satisfaction studies, could apply this procedure in various applications.