Interactive Narration: Immersive Emotional Expression in New Media Image Art

In the new media era, technological changes are constantly being implemented and narrative forms are changing. The narrative experience with interaction as the core arises at the historic moment. In the process of creating new media works of art, it has become a trend for viewers and authors to communicate collectively in order to achieve common creation. In view of this, the purpose of this paper is to explore the development trend of new media art, combined with narrative theory, to construct the logical relationship of the article's internal structure from the three aspects of interactive narrative relationship, the driving consciousness of emotional expression and the "immersion" expression of the work, and to explore the impact of interactive narrative on the viewer's personal emotion and the emotional connection between the viewer and others and the society with the viewer's emotion as the center. The article draws a conclusion that the interactive narrative mode can satisfy the common creative relationship between the viewer and the art, and the emotional expression, as a way of communication and information transmission between the work and the viewer, can provide a certain thinking and creative space for the future development direction of new media image art.