How the workplace usage of AI in China influences proactive behaviour? The role of pride and shame

Based on the cognitive appraisal theory of emotions, we investigated the impact of AI usage on individuals' positive and negative emotions as well as their proactive behaviour. Through a survey study conducted in China among 203 employees who have work experiences with AI with a one-month interval, we revealed the influence pathway between AI usage and proactive behaviour, which is mediated by two types of self-conscious emotions: pride and shame, and the satisfaction of competence need can moderate the relationship between AI usage and pride. The theoretical and implications of this study were discussed.