ANALYSIS OF BRAIN WAVES IN THE PROCESS OF READING THE BOOK WITHIN THE CONTEXT OF DIGITALIZATION OF THE PRINTED BOOK

Digitalization, being positioned as the essential element of our lives in consequence of globalization, has brought innovation to publishing as it did with numerous fields. Nowadays, digital books appear in addition to printed books. The means of producing, recording, and storing information are available on digital devices in which caused a change in the reading habits of the readers. Thus, providing opportunities for readers to further their reading by means of a tablet, computer, or mobile phone without utilizing the concept of books. However, the effects of reading habits, the sustaining the continuity of these habits and their encodings presents itself as a matter of significance that has to be researched. The emergence of the new media technologies, in particular, with utilizing the newest research methods it provided, ensured the acquiring of data that was undiscovered until that point. One of the devices of these methods that leads to the most significant, effective, and accurate results is the monitoring of the brain waves. The detection of the brain waves by utilizing EEG (Electroencephalography) plays a crucial role in various fields of research. The research of such has helped the advancement of the interpretations about individuals’ moods, psychological and physical conditions. The features of electronic books and the frequencies of the reader’s immediate brain waves who read George Orwell’s Animal Farm in print and e-book form were studied in this research. The readers have read the first chapter in print and the second chapter through the e-book. A focus group study with three phases (pretest, monitoring the brain waves, and posttest) was conducted with 15 participants. The participants were between the ages of 18-36, consisting of 9 women and 6 men participants, and were arbitrarily chosen. The brain waves were monitored by using NeuroSky, a brain signal detection device. Analyses that were made were recorded by the Brainwave