How does organizational culture affect eco‐innovation? Empirical evidence from the individual and organizational perspective

Abstract Eco‐innovation is important for sustainable development and organizational culture is an endogenous factor that can affect eco‐innovation. Different types of organizational culture can have differentiated effects on enterprise eco‐innovation. This study aims to reveal the relationship between organizational culture and eco‐innovation and analyze the mechanism of the influence of organizational culture on eco‐innovation at the individual and organizational levels. Manufacturing firms in China are selected as the research sample, and structural equation modeling is used for the empirical analysis. Results show that adhocracy culture and clan culture have a positive impact on the eco‐innovation of the firms, and green creativity and green absorptive capacity play a partial mediating role in the relationship. Moreover, hierarchy culture and market culture have no significant impact on the eco‐innovation of the enterprises, but green creativity plays a complete intermediary role in the relationship between hierarchy culture and eco‐innovation. Based on the conclusions, the management implications are discussed, and future research directions are outlined.